Domains: An interesting topic

Before it was all about exact match domains and still is to some extent depending on the niche. However, we building a business and a brand, you are always best to go for an interesting, catchy or unique name and that too translates to the actual domain name.

For example, I love the branding of this AU based web hosting company called Zen Hosting. They do a fantastic job when it comes to creating their own brand, it is isn’t some general domain to rank it for the keywords within.

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